1. Vision Statement

CK LEGACY Hotels aims to create a sustainable hotel chain focused on gastronomy and health, integrating these structures into the concept of luxury accommodation by preserving historical and cultural heritage. This vision aims to offer unforgettable experiences to its guests by blending historical venues with modern luxury. In the long term, it aims to be one of the leading longevity hotel chains in Europe and the world.

2. Mission Statement

CK LEGACY Hotels' mission is to meticulously restore historical buildings and transform them into sustainable, luxury hotel experiences, and to offer its guests a unique accommodation experience where health, gastronomy and cultural heritage come together. Providing an environment that supports both the physical and mental health of our guests is among our main missions.

3. Core Values

CK LEGACY Hotels' core values ​​are as follows:

- Authenticity: To offer our guests an authentic and special experience without disrupting the historical texture.

- Sustainability: Conducting business processes in a way that is sensitive to nature and cultural heritage.

- Preservation of Historical Heritage: Preserving the historical texture in the best way possible in renovation projects.

- Innovation: Improving the accommodation experience with new health, wellness and gastronomy approaches.

- Perfectionism: Considering every detail to maximize guest satisfaction.

4. Strategic Goals

CK LEGACY Hotels' short, medium and long-term goals are as follows:

**Short Term (1-3 years)**

- Opening and putting into service the first hotels.

- Initiating digital marketing and PR activities to increase brand awareness.

- Integrating longevity, gastronomy and cultural heritage concepts into the hotel experience.

- Establishing collaborations with leading health, wellness and gastronomy experts.

**Medium Term (3-5 years)**

- Increasing brand expansion by opening new hotels in different countries.

- To become a leading brand in health tourism and gastronomy tourism.

- To strengthen guest satisfaction and loyalty programs.

- To increase brand prestige by providing support for cultural heritage restoration projects.

**Long Term (5+ years)**

- To make CK LEGACY Hotels one of the leading longevity hotel chains in Europe and the world.

- To make the hotel chain a recognized brand in the luxury segment.

- To become a reference point in the international tourism sector for gastronomy, wellness and cultural heritage-focused experiences.

5. Business Model & Concept

CK LEGACY Hotels' business model aims to operate luxury hotels that offer health, gastronomy and cultural experiences by transforming historical buildings with a modern approach. The basic components of this model are:

- To offer special programs for longevity and health tourism.

- To offer unique tastes by working with award-winning chefs in the field of gastronomy.

- To provide a cultural journey experience to its guests while preserving historical heritage.

- Using green energy and environmentally friendly practices focused on sustainability