CEM KINAY EXPERIENCE DESIGN

“Design is how it works.”

Steve Jobs

The new generation hospitality raises on design; design of the built environment, design of the natural surroundings, design of the tech-enabled services, design of the memories... All to design unique experiences for the guests...

What is Design?

“Design is the act of creating a product or service with the intention of improving human experience with respect to a specific problem. It is a deliberate act with a pre-set intention. That’s what separates “design” from “art”.

Design is not about creating something pretty for the sake of being pretty.

It is a solution.

The goal of design is to improve human experience.”

Design in Hospitality

To create right flows: For the lobby, restaurant, gym, spa...

To figure out new solutions: Multiple use cases of a new generation lobby, a new food experience at the food areas...

To enhance the feeling of relaxation: Guest service experience of a luxury hospitality, a design to blend fun and relaxation...

To lead for more benefits of the usual: Creating the look and feel for a mobile app, mapping out how an attendee will experience a conference...

DESIGN MANIFESTO:

  1. Design for the guest.
  2. Design is holistic.
  3. Design for the humanity
  4. Design is often invisible
  5. Design is the new marketing
  1. Design for the Guest!

Design is not only for the pretty looks. It is much more than that! A good design is to create the best environment for the guests. It enables personal fulfilment and helps greater connections between people and places. It enhances the taste of the journey for them.

  1. Design is holistic!

A good design does not fulfill only the eye but goes deep and caresses the soul and makes the guest feel more satisfied.

  1. Design for the Humanity!

Good design puts humanity first. If it has a meaningful impact on the guest, it will have an unforgettable feeling and experience as well.

  1. Design is perfect usually when it is invisible!

You don’t have to spit design in the guests’ eyes in order to make them feel the best of it. If your guests feel unhappy because of the long lines at the restaurant they complain; but if there are no lines by the help of a great design, they will be happy without realizing the main reason behind it. That is to say, the “thing” you are designing is not necessarily something the guest can see, touch, and feel… the “thing” is the feeling the consumer walks away with.

  1. Design is the new marketing!

Design is the strongest asset a hotel brand can own. It’s not the targeted ad or flash sale created by a marketing or ecommerce team. It’s the core product and services that leave a lasting impression in the minds of consumers.

"Design is the new marketing. It is the product itself, not the ads or the slogan. Design is the supply chain of Patagonia, the ethics of Purple Carrot and the customer service at Union Square Cafe. It’s design, not advertising, that turned Apple into the most valuable luxury brand (and the most valuable company) in the world.”

- Seth Godin

THE MAIN CODES OF OUR EXPERIENCE DESIGN

1
Human First
2
Guest First
3
Innovation
4
Technology
5
Local
6
Nature

CONCEPTS

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SOCIAL BUTLER & LADY TOUCH,FOOD & ENTERTAINMENT, SPORTS & FASHION, LEARNING & CO-WORKING, WELL+ & FITNESS, FARMING, EXPLORE LIKE LOCALS AND STAY & ART FOR A NEW CULTURE

CLUB SEI IS A NEW FUSION OF ALL INCLUSIVE WITH THE CODES OF SOCIAL BUTLER & TOUCH, FOOD & ENTERTAINMENT, SPORTS & FASHION, LEARNING & CO-WORKING, WELL+ & FITNESS, FARMING, EXPLORING LIKE LOCALS, AND STAY & ART. THE FUSION OF THE ORDINARY WITH THE EXTRAORDINARY GENERATES A NEW LIFE OF EXPERIENCES. CLUB SEI WILL CHANGE ALL INCLUSIVE FOR GOOD. CLUB SEI WILL REPLACE ALL INCLUSIVE WITH ALL EXPERIENCES INCLUDED.

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RUN INTO THE MOST IMPORTANT EXPERIENCES OF YOUR LIFE AT THE HEART OF ONE OF THE WORLD'S MOST IMPORTANT URBAN "ISTANBUL", WHICH IS LOCATED AT THE JUNCTION OF EUROPE AND ASIA, WHERE EAST MEETS WEST, WILL TOUCH YOUR SOUL WITH ITS VARIOUS TASTES, CULTURE, LOCALS, HISTORY AND GEOGRAPHY. WELCOME!

URBAN VINTAGE CODES: #THEVIBE, #LEZZET / #THETASTE, #KOKU / #THESMELL, #SES / #THESOUND

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WHAT IS A JOURNEY?
A JOURNEY IS NOT JUST A TRIP. A JOURNEY IS NOT JUST A VACATION.
IT IS A PROCESS. IT IS A DISCOVERY. IT IS A PROCESS OF DISCOVERY.
IT IS A DISCOVERY OF FEELINGS.
A JOURNEY BRINGS US FACE TO FACE WITH OURSELVES.
A JOURNEY SHOWS US NOT ONLY THE WORLD.
URBAN SOCIAL IS THE JOURNEY.
A JOURNEY IN A URBAN WITH HUNDRED OF YEARS OF CIVILIZATIONS, CULTURE AND NATURE.
A JOURNEY, WHICH IS COMBINING THIS URBAN WITH LIFE CODE TOUCH, TASTE, SMELL, SOUND AND WELL BEING.
THE JOURNEY THROUGH URBAN SOCIAL IS LIFE ITSELF.
A JOURNEY WITH MORE FEELINGS AND EXPERIENCES.
URBAN SOCIAL ALWAYS TOUCHES YOU WITH WARM WELCOME AND MAGIC SMILING
URBAN SOCIAL'S SMELL WILL BELONG TO YOU, TO BRING MEMORIES BACK HOME...
TO BRING YOU BACK, WHERE YOU EXPERIENCED THOSE SPLENDID MEMORIES...
BACK TO AKRA, BACK TO YOUR UNIQUE SMELL.
SOUND SURROUNDS YOU EITHER WITH LIFE OR WITH PEACE...
AKRA SOUND BRINGS YOU BOTH..
JUST DECIDE WHAT TO HEAR, EITHER THE PEACEFUL VOICE OF MEDITERRANEAN WAVES...
OR THE SOUND OF URBAN LIVELINESS...
BOTH THERE FOR YOU...
TASTE IS A GOURMET CELEBRATION AND YOUR WELLBEING IS OUR GOAL DURING THIS JOURNEY.
OUR VOICE:
WE WILL WELCOME, HOST AND SERVE YOU WITH RESPECT, GLORY AND BEST TREATMENT!

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BLENDING ‘BUSINESS’ AND ‘PLEASURE’ IN A UNIQUE CONCEPT OF LIFESTYLE AND A BRAND NEW EXPERIENCE.

  • OPEN BUFFET BREAKFAST IS INCLUDED.
  • SOFT DRINKS ARE INCLUDED AT BLEASURE LOUNGE.
  • ALL FOODS AT THE BLEASURE LOUNGE ARE INCLUDED.
  • SOFT DRINKS IN THE MINIBARS, TEA, AND COFFEE ARE INCLUDED.
  • HIGH-SPEED WI-FI IS INCLUDED.
  • THE POOL IS INCLUDED.
  • JACUZZI IS INCLUDED.
  • TURKISH BATH IS INCLUDED.
  • SAUNA IS INCLUDED.
  • STEAM BATH INCLUDED.
  • TECHNOGYM FITNESS IS INCLUDED.
  • 15-MINUTE MASSAGE INCLUDED.
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DELLIS CAY IS THE MOST BEAUTIFUL OF THE ISLANDS OF TURKS AND CAICOS.

IN 2005, WE BOUGHT DELLIS CAY ISLAND FROM ITALIAN DONATELLA ZINGONE.

AFTER THE ISLAND WITH 5 MILLION SQUARE METERS BOUGHT, A MASTER PLAN WAS MADE BY ZAHA HADID, WHO IS ONE OF THE WORLD’S MOST IMPORTANT ARCHITECTS.

ZAHA HADID, PIERO LISSONI, SHIGERU BAN, DAVID CHIPPERFIELD, KENGO KUMA, CARL ETTENSPERGER DESIGNED THE HOTEL, RESIDENCE, VILLA, AND SPA FOR DIFFERENT PARTS OF THE ISLAND.

AS THE FIRST PHASE OF THE PROJECT, WE STARTED CONSTRUCTION OF THE HOTEL, RESIDENCE, AND VILLA DESIGNED BY PIERO LISSONI IN 2008.

THE TURKISH AND TURKS AND CAICOS CONSTRUCTION COMPANIES SET UP CAMPS ON THE ISLAND TO ENSURE THE RAPID PROGRESS OF CONSTRUCTION.

WE HAVE MADE A BUSINESS DEAL WITH THE MANDARIN ORIENTAL HOTELS CHAIN.

AT THE END OF 2009, WE HAD TO STOP THE CONSTRUCTION ON THE ISLAND, WHICH BEGAN EARLY IN 2018, DUE TO THE DISAGREEMENTS AND POLITICAL PROBLEMS BETWEEN THE BRITISH GOVERNMENT AND THE LOCAL GOVERNMENT. SINCE THEN, WE CONTINUE OUR LEGAL STRUGGLE WITH OUR PROJECT.

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IN 1990, WITH MY ETERNAL FRIEND OĞUZ SERIM, WE ESTABLISHED THE MAGIC LIFE HOTEL CHAIN IN VIENNA.

WE OPENED THE FIRST MAGIC LIFE HOTEL IN SARIGERME IN 1991.

MAGIC LIFE HAS REVOLUTIONIZED HOTEL MANAGEMENT WITH ALL-INCLUSIVE SYSTEM.

FOR THE FIRST TIME, EUROPEANS WERE INTRODUCED TO THE ALL-INCLUSIVE SYSTEM.

FIRST WE OPENED A NEW MAGIC LIFE IN TURKEY EVERY YEAR, THEN IN 1996 WE OPENED ALL-INCLUSIVE HOTELS IN AUSTRIA AND GREECE, IN TUNISIA IN 1997, IN BULGARIA IN 2001, IN EGYPT IN 2002 AND IN SPAIN IN 2003.

IN 1994, WE LAUNCHED THE FIRST MAGIC LIFE YACHT INTO THE SEA, AND IN 2001 WE LAUNCHED THE FIRST NILE YACHT IN EGYPT.

WITH 23 HOTELS, 8000 EMPLOYEES, MAGIC LIFE SERVED 500 THOUSAND GUESTS ANUALLY. AT THE END OF 2004, THE TUI GROUP PURCHASED MAGIC LIFE.