CEM KINAY HOTEL CONCEPT & CONSULTING
“Design is how it works.”
Steve Jobs
The new generation hospitality raises on design; design of the built environment, design of the natural surroundings, design of the tech-enabled services, design of the memories... All to design unique experiences for the guests...
What is Design?
“Design is the act of creating a product or service with the intention of improving human experience with respect to a specific problem. It is a deliberate act with a pre-set intention. That’s what separates “design” from “art”.
Design is not about creating something pretty for the sake of being pretty.
It is a solution.
The goal of design is to improve human experience.”
Design in Hospitality
To create right flows: For the lobby, restaurant, gym, spa...
To figure out new solutions: Multiple use cases of a new generation lobby, a new food experience at the food areas...
To enhance the feeling of relaxation: Guest service experience of a luxury hospitality, a design to blend fun and relaxation...
To lead for more benefits of the usual: Creating the look and feel for a mobile app, mapping out how an attendee will experience a conference...
DESIGN MANIFESTO:
- Design for the guest.
- Design is holistic.
- Design for the humanity
- Design is often invisible
- Design is the new marketing
- Design for the Guest!
Design is not only for the pretty looks. It is much more than that! A good design is to create the best environment for the guests. It enables personal fulfilment and helps greater connections between people and places. It enhances the taste of the journey for them.
- Design is holistic!
A good design does not fulfill only the eye but goes deep and caresses the soul and makes the guest feel more satisfied.
- Design for the Humanity!
Good design puts humanity first. If it has a meaningful impact on the guest, it will have an unforgettable feeling and experience as well.
- Design is perfect usually when it is invisible!
You don’t have to spit design in the guests’ eyes in order to make them feel the best of it. If your guests feel unhappy because of the long lines at the restaurant they complain; but if there are no lines by the help of a great design, they will be happy without realizing the main reason behind it. That is to say, the “thing” you are designing is not necessarily something the guest can see, touch, and feel… the “thing” is the feeling the consumer walks away with.
- Design is the new marketing!
Design is the strongest asset a hotel brand can own. It’s not the targeted ad or flash sale created by a marketing or ecommerce team. It’s the core product and services that leave a lasting impression in the minds of consumers.
"Design is the new marketing. It is the product itself, not the ads or the slogan. Design is the supply chain of Patagonia, the ethics of Purple Carrot and the customer service at Union Square Cafe. It’s design, not advertising, that turned Apple into the most valuable luxury brand (and the most valuable company) in the world.”
- Seth Godin
THE MAIN CODES OF OUR EXPERIENCE DESIGN