T\u00fcrkiye Teknoloji<\/a> Bulu\u015fmalar\u0131\u2019n\u0131n 2020 y\u0131l\u0131ndaki ikinci etkinli\u011fi Ankara\u2019da ger\u00e7ekle\u015ftirildi. T.C. Ticaret Bakanl\u0131\u011f\u0131\u2019n\u0131n deste\u011fiyle, T\u00fcrkiye Odalar ve Borsalar Birli\u011fi\u2019nin (TOBB) himayesinde, Vodafone<\/a> T\u00fcrkiye ve Akbank ana sponsorlu\u011funda EticaretSEM ve Eticaret Merkezi A.\u015e. taraf\u0131ndan \u201cKOB\u0130\u2019ler \u0130\u00e7in Dijital D\u00f6n\u00fc\u015f\u00fcm, E-ticaret ve E-ihracat\u201d temas\u0131yla 5 y\u0131ld\u0131r aral\u0131ks\u0131z ger\u00e7ekle\u015ftirilen etkinlikte alan\u0131nda uzman 24\u2019\u00fc a\u015fk\u0131n konu\u015fmac\u0131, KOB\u0130\u2019lerin dijitalle\u015fmeyle birlikte ya\u015fanan h\u0131zl\u0131 d\u00f6n\u00fc\u015f\u00fcme ve global rekabete nas\u0131l ayak uydurabilece\u011fini tart\u0131\u015ft\u0131. 2019 y\u0131l\u0131nda Trabzon, Antalya, Gaziantep, Bal\u0131kesir, Eski\u015fehir, Adana, Diyarbak\u0131r ve Konya\u2019da d\u00fczenlenen organizasyonun bu y\u0131lki ilk bulu\u015fmas\u0131 ge\u00e7en ay Antalya\u2019da yap\u0131ld\u0131. <\/p>\n\n\n\n T\u00fcrkiye Teknoloji Bulu\u015fmalar\u0131\u2019n\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmalar\u0131n\u0131 T\u00fcrkiye Odalar ve Borsalar Birli\u011fi Y\u00f6netim Kurulu Sayman \u00dcyesi ve Ankara Ticaret Borsas\u0131 Ba\u015fkan\u0131 Faik Yavuz ile Vodafone T\u00fcrkiye CEO\u2019su Colman Deegan ger\u00e7ekle\u015ftirdi. <\/p>\n\n\n\n T\u00fcrkiye Odalar ve Borsalar Birli\u011fi Y\u00f6netim Kurulu Sayman \u00dcyesi ve Ankara Ticaret Borsas\u0131 Ba\u015fkan\u0131 Faik Yavuz, \u015funlar\u0131 s\u00f6yledi:<\/p>\n\n\n\n \u201cBug\u00fcn ticarette yeni bir devrim ya\u015fan\u0131yor. Bunun ad\u0131 elektronik ticaret devrimi. 20 trilyon dolarl\u0131k pazar, 7 milyar insan ekran\u0131n ucunda. T\u00fcm d\u00fcnya senin pazar\u0131n ama ayn\u0131 zamanda senin rakibin. D\u00fcnyada e-ticaretin toplam perakendeden ald\u0131\u011f\u0131 pay %9-10 aras\u0131nda. T\u00fcrkiye\u2019de toplam perakende ticaretin sadece y\u00fczde 3\u2019\u00fc elektronik mecradan yap\u0131l\u0131yor. Bug\u00fcn i\u00e7in gerideyiz, ama aradaki fark\u0131 h\u0131zla kapatabiliriz. T\u00fcrkiye, e-ticaretin gelece\u011fi i\u00e7in m\u00fcthi\u015f bir potansiyele sahip.T\u00fcrkiye, internet ba\u011flant\u0131s\u0131 yayg\u0131nl\u0131\u011f\u0131, kalitesi ve ak\u0131ll\u0131 telefon kullan\u0131m oranlar\u0131nda Bat\u0131 \u00fclkelerine benziyor. N\u00fcfusun y\u00fczde 90\u2019\u0131 mobil ba\u011flant\u0131ya sahip. 50 milyon ki\u015fi d\u00fczenli olarak her g\u00fcn internete ba\u011flan\u0131yor. G\u00fcnde ortalama 5 saatimizi internette ge\u00e7iriyoruz. Ama elektronik ticarette ilk 25 i\u00e7inde bile yokuz. TOBB olarak, bu tabloyu de\u011fi\u015ftirmek istiyoruz. Firmalar\u0131m\u0131z\u0131 dijital d\u00fcnyaya haz\u0131rl\u0131yoruz. Bu konuda d\u00fcnyan\u0131n \u00f6nde gelen \u015firketlerinden Vodafone ile birlikte \u00e7al\u0131\u015f\u0131yoruz. Dijital okuryazarl\u0131\u011f\u0131 ve KOB\u0130\u2019lerimizin dijital altyap\u0131lar\u0131n\u0131 geli\u015ftirmek i\u00e7in projeler \u00fcretiyoruz. Sadece firmadan t\u00fcketiciye de\u011fil, firmadan firmaya yap\u0131lan e-ticareti de geli\u015ftirmek istiyoruz.\u201d <\/p>\n\n\n\n Vodafone olarak teknoloji ileti\u015fim \u015firketi olma vizyonuyla \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 belirten Vodafone T\u00fcrkiye CEO\u2019su Colman Deegan ise \u015f\u00f6yle konu\u015ftu:<\/p>\n\n\n\n \u201cBirlikte daha iyi bir gelece\u011fe ba\u011flanmak i\u00e7in t\u00fcm payda\u015flar\u0131m\u0131z\u0131n yan\u0131nday\u0131z. \u00dc\u00e7 y\u0131l \u00f6nce, TOBB ile Dijital D\u00f6n\u00fc\u015f\u00fcm Hareketi\u2019ni ba\u015flatt\u0131k. T\u00fcrkiye Teknoloji Bulu\u015fmalar\u0131\u2019na ana sponsor olduk. \u00c7ok g\u00fczel bir i\u015fbirli\u011fine imza att\u0131k. TOBB ile birlikte T\u00fcrkiye\u2019yi \u015fehir \u015fehir geziyoruz. Dijitalle\u015fme yolculuklar\u0131nda KOB\u0130\u2019lere rehberlik ediyoruz. Biliyoruz ki KOB\u0130\u2019ler b\u00fcy\u00fcrse, T\u00fcrkiye b\u00fcy\u00fcr. Yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fmalarla T\u00fcrkiye\u2019nin dijital skorunu 53\u2019ten 69\u2019a y\u00fckselttik. Elbette, durmak yok! Teknoloji g\u00fcc\u00fcm\u00fczle i\u015fletmelerin yan\u0131nda olmaya devam edece\u011fiz.\u201d <\/p>\n\n\n\n KOB\u0130\u2019ler ba\u015far\u0131 \u00f6yk\u00fclerini payla\u015ft\u0131<\/strong><\/p>\n\n\n\n A\u00e7\u0131l\u0131\u015f konu\u015fmalar\u0131n\u0131n ard\u0131ndan Vodafone T\u00fcrkiye KOB\u0130 Direkt\u00f6r\u00fc Yusuf Aysal moderat\u00f6rl\u00fc\u011f\u00fcnde, \u201cBa\u015far\u0131l\u0131 KOB\u0130 \u00d6rnekleri\u201d ba\u015fl\u0131kl\u0131 panel yap\u0131ld\u0131. Panelde Mioreck Direkt\u00f6r\u00fc P\u0131nar Konay ile \u00d6zteknik Rekor Y\u00f6netim Kurulu Ba\u015fkan\u0131 Merve \u00dcnler kendi sekt\u00f6rlerinden \u00f6rnekler vererek dijitalle\u015fmenin yaratt\u0131\u011f\u0131 f\u0131rsatlar hakk\u0131nda deneyimlerini anlatt\u0131. <\/p>\n\n\n\n \u201cFintech\u2019ler KOB\u0130\u2019lerde Dijital D\u00f6n\u00fc\u015f\u00fcm\u00fcn Neresinde?\u201d konulu ikinci panele ise Akbank KOB\u0130 \u00dcr\u00fcn M\u00fcd\u00fcr\u00fc G\u00f6kalp Yan\u0131k\u00e7\u0131, Para\u015f\u00fct Pazarlama Direkt\u00f6r\u00fc Bora \u015eahan ve Kolay \u0130K Finans Y\u00f6neticisi Do\u011fan Din\u00e7er kat\u0131ld\u0131. Ard\u0131ndan TOBB E-Ticaret Sekt\u00f6r Meclisi Ba\u015fkan Yard\u0131mc\u0131s\u0131 Merter \u00d6zdemir moderat\u00f6rl\u00fc\u011f\u00fcnde \u201cK\u00fcresel Ticaret ve Gelece\u011fin Ekonomisi\u201d paneli ger\u00e7ekle\u015ftirildi. Panelde F\u00fct\u00fcrist ve Deneyim Tasar\u0131mc\u0131s\u0131 Cem K\u0131nay, EPTTAVM CEO\u2019su Hakan \u00c7eviko\u011flu ve Ahi Hukuk\u2019tan Avukat G\u00f6khan Ahi kat\u0131l\u0131mc\u0131larla \u00f6ng\u00f6r\u00fclerini payla\u015ft\u0131. <\/p>\n\n\n\n Etkinlikte, Vodafone T\u00fcrkiye taraf\u0131ndan anl\u0131k ve etkile\u015fimli olarak Antalyal\u0131 KOB\u0130\u2019lerin dijital skor \u00f6l\u00e7\u00fcmleri de yap\u0131l\u0131rken Trendyol Pazaryeri Kategori Y\u00f6neticisi G\u00f6khan G\u00fcney \u201cE-Ticarette Pazaryeri\u201d ba\u015fl\u0131kl\u0131 sunumu ger\u00e7ekle\u015ftirdi. Ideasoft Sat\u0131\u015f Direkt\u00f6r\u00fc Zekeriya Ate\u015f, Tek K\u0131lavuz CEO\u2019su Mehmet Volkan \u00c7akmak, sahibinden<\/a>.com Online Pazarlama M\u00fcd\u00fcr\u00fc Ali Deniz Erg\u00fcn, Oplog \u0130\u015f Geli\u015ftirme Uzman\u0131 Gizem Ayg\u00fcn, Nebim Ankara B\u00f6lge Genel Koordinat\u00f6r\u00fc Serkan Yal\u00e7\u0131n ve \u0130para Sat\u0131\u015f Y\u00f6neticisi Cihan G\u00fczer sunumlar\u0131yla etkinlikte yer ald\u0131. <\/p>\n\n\n\n Pordax Genel M\u00fcd\u00fcr\u00fc Mehmet Erdemi\u2019nin \u201cE-\u0130hracat\u0131n \u00d6nemi\u201d ba\u015fl\u0131kl\u0131 sunumuyla devam eden etkinlik, TOBB E-Ticaret Sekt\u00f6r Meclisi Ba\u015fkan Yard\u0131mc\u0131s\u0131 Merter \u00d6zdemir\u2019in konu\u015fmas\u0131yla sona erdi.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" H\u00fcrriyet, 03 Mart 2020<\/p>\n","protected":false},"author":1,"featured_media":5475,"template":"","tags":[],"news-category":[],"class_list":["post-5474","news","type-news","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.drcemkinay.com\/de\/wp-json\/wp\/v2\/news\/5474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.drcemkinay.com\/de\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.drcemkinay.com\/de\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.drcemkinay.com\/de\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/www.drcemkinay.com\/de\/wp-json\/wp\/v2\/news\/5474\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.drcemkinay.com\/de\/wp-json\/wp\/v2\/media\/5475"}],"wp:attachment":[{"href":"https:\/\/www.drcemkinay.com\/de\/wp-json\/wp\/v2\/media?parent=5474"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.drcemkinay.com\/de\/wp-json\/wp\/v2\/tags?post=5474"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.drcemkinay.com\/de\/wp-json\/wp\/v2\/news-category?post=5474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}